CommsCredible Appoints Priyankka Wadhwa as Business Development Director
Appointment to Business Development Director at CommsCredible, covered across Campaign India, Exchange4Media, Afaqs, Indian Television, and All Things Talent.
Desk-level implementation. Two countries. Twenty years of building businesses before AI became a conversation. Everything you need to cover it is below.
In Brief
Agribusiness in India. Sporting goods in Malmö at 23. A Fortune 500 in Scotland where the job description said no Asians. I got hired anyway. Built an $85M category. Then PR. Then hospitality. Every chapter taught me how people resist change, how systems break at scale, and how the gap between a good idea and actual execution is where most businesses lose.
That's exactly where AI implementation breaks too. And why I know how to fix it.
When I launched my practice, the companies I'd worked alongside didn't come back as colleagues. They came back as clients. The work now runs across the United States and India.
In my own words
"The smallest unit of AI transformation is not the organisation. It is one person, at one desk, changing the way they do one task. That is where it starts. That is always where it starts."
AI Transformation Doesn't Start in the Boardroom
"The story is not that AI is coming for your job. The story is that a human using AI is coming for your job. That human might be younger than you, less experienced than you, and operating at a fraction of your cost."
AI Won't Replace You. Someone Using AI Might.
Coverage
Trade press and national business media. India, US, and Asia-Pacific. The AI writing is next.
Television
Two appearances on Sansad TV, India's parliamentary channel, covering business, agriculture, and policy topics for a national audience.
TV Appearance · 1
Panel discussion on agricultural trade, rural enterprise, and the economic pressures facing family businesses across India.
TV Appearance · 2
Conversation on women-led enterprise, leadership in public life, and building businesses outside the metropolitan mainstream.
Recognition
Industry recognition from Agency Reporter, Adgully, and the Women Disruptors platform. The kind that comes from building things, not pitching them.
Speaking
Available for conference panels, corporate events, and industry forums in India and the United States. The work comes first. Speaking is how I share what the work produces.
For Your Article
Twenty years of building businesses before AI became a conversation is a different angle. Everything you need to cover it is below.
Why this matters to your readers
Most of them are already using AI at work and haven't told their manager. The ones who aren't are losing ground to someone who is. This story is about where that gap is actually opening — not in the boardroom, at the desk.
Every major shift in how work gets done has produced the same person: the one who waits for institutional permission to begin. The printing press did not wait for the Church to approve wider literacy before reshaping European society. The internet did not wait for schools to build it into lesson plans before transforming every industry. AI is not waiting either.
You are probably looking for an AI story that is not about ChatGPT or the robot apocalypse. Your readers are exhausted by those. The story I am writing about is different: it is already happening, it is local, and the people living it have not identified themselves yet. That is what makes it worth covering.
I have been watching this wave from an unusual vantage point. Twenty years of building businesses before AI became a conversation: agribusiness in India, sporting goods in Sweden, a Fortune 500 in Scotland that had a job description saying no Asians. I got hired anyway. Built an $85 million category. I see the same failure pattern now in the US companies I work with. Then came AI, and I started watching it repeat everywhere: the tool gets bought, the implementation gets skipped, the people get blamed.
That pattern is not unique to India. A US-based SaaS company outsourced their AI implementation to me. Not because they couldn't find someone locally. Because they wanted it built, not planned. The gap between buying a tool and changing how work gets done looks identical in Dallas and Delhi.
The desk-level adoption that nobody is writing about is already happening. A numerologist in Mumbai building a client practice with the depth of a trained consultant. A spice exporter in Jaipur filing overseas correspondence through ChatGPT while telling me his company will wait for the children to join before they try AI. He is already using it. He just hasn't told his company yet. The teachers who will change how AI is taught in schools are not waiting for curriculum reform. They are the ones who started using AI in their lesson preparation last month and found that it works. Your reader is doing the same thing. They just haven't said so out loud yet.
Japan filed COVID-19 case reports by fax in 2020. When the government tried to phase out fax machines, four hundred formal objections came in, from ministries, not frontline workers. The resistance is never where you think it is. It is in the structure, not the people. That pattern is what I work with every day.
The gap between private use and public acknowledgment, between the desk and the boardroom: that is where I work. This is happening in both countries, at the same time, in the same way. Nobody has written it yet. If this fits what you are working on, I am available. Reach me directly at priyankkawadhwa@gmail.com.
— Priyankka Wadhwa · Founder, Let's Execute AI
Three ways into the story
She scaled a $100Mn agribusiness by removing distribution layers, not adding them. She applies the same subtraction logic to AI: the first question in any engagement is what to kill, not what to build. That approach saved one US client $340K in 90 days.
A US-based SaaS company outsourced their AI implementation to her. Not offshoring a process. Outsourcing the build itself. The person doing the work happens to be in India. That is a different story, and it is happening more than anyone is reporting.
Scotland. Recession. Work visa. She got hired anyway and built an $85M category at a Fortune 500. That person now implements AI at the desk level for companies in two countries simultaneously. That is the frame.
Short Bio · 2 Sentences
Priyankka Wadhwa is the founder of Let's Execute AI, working across the United States and India. She implements AI at the desk level for companies and individuals who want it running, not planned.
For bylines · event programmes · social profiles
Full Bio · For Features
Priyankka Wadhwa spent 20 years building businesses across seven industries and four continents before launching her AI implementation practice. A $100Mn agribusiness in India. A $30M GMV sporting goods company in Malmö at 23. An $85M product category at a Fortune 500 in Scotland, after a job description that said no Asians. She got hired anyway.
When she launched her practice, the companies she had worked alongside came back as clients. US companies outsource their AI implementation to her. Across India, she works with solopreneurs, founders, family businesses, and export houses who want it embedded at the desk.
She is the founder of Let's Execute AI.
For features · profiles · Q&A introductions
Working with founders, teams, and media across India and the United States.